# Mooning

> Mooning is an AI marketing, strategy and M&A agency in Melbourne, Australia, working with brands worldwide. Services span AI advisory, custom Claude builds, AI content, LLMO and SEO, brand, marketing strategy, paid media, social and community, and buy-side and sell-side M&A for AI, Web3, crypto, iGaming and SaaS companies. Founded in 2022 by Lisa Teh.

## Quick facts

- Legal name: Mooning Agency Pty Ltd (ABN 20 656 190 608)
- Founded: 2022, by Lisa Teh
- Headquarters: Level 1, 9 Star Crescent, Docklands VIC 3008, Melbourne, Australia
- Phone: +61 1300 978 850 (1300 978 850 within Australia)
- Email: info@mooning.com
- Hours: Monday to Friday, 9:00am to 5:30pm Melbourne time
- Areas served: Australia, North America, Europe, Asia, Middle East
- Book a call: https://mooning.com/contact
- Profiles: https://www.linkedin.com/company/mooning/, https://x.com/mooning_xyz, https://www.instagram.com/mooningagency/
- Last updated: 2026-09-29

## How Mooning works

- Senior people run every account, from the first call onwards.
- AI is used across strategy, content, media and search, and a person signs off every piece of work before it ships.
- Engagements are scoped to outcomes rather than billable hours. Pricing is tailored and discussed on a first call.

## Services

Overview of every service: https://mooning.com/services

### AI services
- [AI Advisory](https://mooning.com/services/ai-advisory): Opportunity assessments, team training and practical guidance that help companies adopt and embed AI.
- [AI Content Creation](https://mooning.com/services/ai-content): Human-directed AI imagery, video and copy at production scale, for brands that move fast.
- [AI Influencer Creation](https://mooning.com/services/ai-influencer): Virtual influencers and AI brand personas with consistent looks, voices and storylines.
- [AI Integration & Development](https://mooning.com/services/ai-dev): Custom AI tooling, automations and workflow integrations built for measurable efficiency and revenue gains.
- [AI Policy Development](https://mooning.com/services/ai-policy): Acceptable-use, data handling, vendor selection and review processes, written to be followed rather than filed.
- [Custom Claude](https://mooning.com/services/custom-claude): Branded internal assistants, workflow agents and Claude-powered tools that fit how your business runs.
- [LLMO & SEO](https://mooning.com/services/llmo): LLMO (GEO/AEO) and traditional SEO, so AI answer engines cite your brand and Google ranks it.

### Marketing services
- [Brand Creation](https://mooning.com/services/brand): Identity, naming, visual systems and verbal voice for companies that need to feel as new as the work.
- [Growth & Influencers](https://mooning.com/services/growth): Growth experiments, referral loops and influencer partnerships across AI, Web3 and crypto audiences.
- [Marketing Strategy](https://mooning.com/services/marketing-strategy): Positioning, audience, channel mix, content strategy and measurement, built around how your buyers actually decide.
- [Paid Media](https://mooning.com/services/paid-ads): Paid acquisition across Google, Meta, LinkedIn, X and TikTok, with AI-assisted creative testing and spend that pays back.
- [Website Development](https://mooning.com/services/website-dev): Strategy-led marketing websites designed for performance, accessibility, conversion and AI-search citation.

### Social media
- [Discord Community Management](https://mooning.com/services/discord): Server setup, moderation, programming and community intelligence for Discord communities that stay active.
- [Facebook Marketing](https://mooning.com/services/facebook): Page strategy, consistent posting and community management for the audiences that still live on Facebook.
- [Instagram Marketing](https://mooning.com/services/instagram): Visual strategy, AI-augmented content production, community management and audience growth on Instagram.
- [TikTok Marketing](https://mooning.com/services/tiktok): Strategy, AI-augmented video production and trend activation for emerging-tech brands on TikTok.
- [X (Twitter) Marketing](https://mooning.com/services/twitter): Native strategy, content and engagement on X for AI, Web3 and emerging-tech brands and their founders.

### M&A advisory
- [Mergers & Acquisitions Advisory](https://mooning.com/services/ma): Buy-side and sell-side M&A advisory for AI, SaaS, Web3, blockchain, crypto and iGaming companies.

### Sector expertise
- [Web3 and Crypto Marketing](https://mooning.com/services/web3): X, Discord, growth, brand and M&A for crypto exchanges, protocols, NFT and gaming projects.

## Work

- [Treasury Wine Estates](https://mooning.com/work/treasury-wine-estates): gave TWE's internal GPT tools human names and personalities to lift adoption, and used AI image and video to turn written customer archetypes into video the sales team uses with buyers.
- Accor (Pullman): "Digital Eyecapes by Pullman", a four-city travelling NFT exhibition across Sydney, Melbourne, Adelaide and Brisbane showing 16 artworks by four female artists, November 2022 to April 2023.
- [NightCafe](https://mooning.com/work/nightcafe): X and Discord community management for an AI art platform. More than 9,000 new followers on X, a 43% lift in engagement and 97% more Discord messages.
- [Animoca Brands (Benji Bananas)](https://mooning.com/work/benji-bananas): social and community management over 14 months. X impressions up 727%, engagements up 24.8%, Discord members up 15.3%, Discord messages up 98.1%.
- All work: https://mooning.com/work

Selected clients: Treasury Wine Estates, Accor, Pullman, Magic Eden, Animoca Brands, NightCafe, BTC Markets, WhiteBIT, Stake, Protocol Labs, NFT.Storage, Blocktrust, Neopets Meta, Zoklo, W3GG.

## Team

- Lisa Teh, Co-founder. Built her first digital marketing agency in 2015 and launched Mooning in 2022.
- Brendan Ledesma, AI Creative Lead.
- About Mooning: https://mooning.com/about

## Insights

- [An AI Adoption Roadmap for Companies That Don’t Want to Get Left Behind](https://mooning.com/blog/ai-adoption-roadmap): A 90-day AI adoption roadmap in five stages: audit, pilot against baselines, policy and training, scale and measure, built on McKinsey, MIT and BCG research.
- [From Awareness to Advocacy: Mapping the Whole Customer Journey](https://mooning.com/blog/customer-journey-awareness-to-advocacy): Customer journey mapping from awareness to advocacy: how to plan each stage, win over B2B buying groups, adapt to AI search and earn word-of-mouth referrals.
- [How to Build an Internal AI Policy That Your Teams Will Actually Follow](https://mooning.com/blog/internal-ai-policy-teams-will-follow): How to build an internal AI policy teams follow: tier rules by data sensitivity, name approved tools, assign an owner and meet Australian privacy guidance.
- [LLMO Explained: How to Get Cited by ChatGPT, Claude and Perplexity](https://mooning.com/blog/llmo-explained-how-to-get-cited-by-ai): LLMO explained: how ChatGPT, Claude, Perplexity and Google AI Overviews choose which sources to cite, plus a playbook for earning and measuring citations.
- [Tech M&A in 2026: What Buyers Actually Pay For Now](https://mooning.com/blog/tech-ma-2026-what-buyers-pay-for): What tech M&A buyers pay for in 2026: Rule of 40, net retention, defensible AI data, team retention and clean code, and what founders should fix before selling.
- [The 5 Mistakes Everyone Makes With AI Content Creation](https://mooning.com/blog/ai-content-creation-mistakes): The five AI content creation mistakes brands keep making, from skipping the brief to ignoring disclosure and copyright rules, and how to fix each one.
- [Virtual vs. Human Influencers: Which One Actually Delivers?](https://mooning.com/blog/virtual-vs-human-influencers): Virtual vs human influencers compared on control, cost, trust, engagement research and disclosure rules (ACCC, FTC), plus a simple framework for choosing.
- [Why Discord Beats Twitter for Web3 Communities (And How to Run It)](https://mooning.com/blog/discord-vs-twitter-web3-communities): Discord vs Twitter for Web3 communities: why X wins discovery, Discord wins retention, and a practical playbook for onboarding, security and Server Insights.
- [Why Most People Prompt and We Engineer: The Case for Custom Claude](https://mooning.com/blog/custom-claude-prompting-vs-engineering): Why a custom Claude beats ad-hoc prompting: system prompts, Projects, Skills, MCP connectors, evaluation sets and approval rules, and how Mooning builds them.
- [AI Tools for Small Business Marketing in Australia: What Actually Works in 2026](https://mooning.com/blog/ai-tools-for-small-business-marketing-australia): The AI tools worth using for small business marketing in Australia (Claude, ChatGPT, Canva AI, Buffer and Zapier), organised by the job they do, not the hype.

## Frequently asked questions

### What is an AI marketing agency?
An AI marketing agency uses AI tools across strategy, content, media and search to do marketing work faster and to a higher standard. At Mooning, senior strategists and creatives use AI every day, and a person signs off every piece of work before it ships.

### What is LLMO?
LLMO (large language model optimisation), also called GEO or AEO, is the work of making a brand the source that AI answer engines such as ChatGPT, Claude, Perplexity and Google AI Overviews cite. Mooning combines it with traditional SEO. Guide: https://mooning.com/blog/llmo-explained-how-to-get-cited-by-ai

### Where is Mooning based?
Level 1, 9 Star Crescent, Docklands, Melbourne, Australia. Mooning works with clients across Australia, North America, Europe, Asia and the Middle East.

### What sectors does Mooning work in?
Enterprise and consumer brands, AI and SaaS, Web3, blockchain and crypto, and iGaming.

## Optional

- [Terms and Conditions](https://mooning.com/terms-and-conditions)
- [RSS feed](https://mooning.com/feed.xml)