# Mooning > Mooning is an AI-native marketing, strategy and M&A agency for ambitious brands. Founded in 2022 by Lisa Teh and Oscar Diaz. Headquartered in Docklands, Melbourne, Australia. Works globally across AI, Web3, blockchain, crypto, iGaming and SaaS. ## Quick facts - **Legal name:** Mooning Agency Pty Ltd - **Trading name:** Mooning - **Founded:** 2022 - **Founders:** Lisa Teh (Co-Founder), Oscar Diaz (Co-Founder) - **Headquarters:** Level 1, 9 Star Crescent, Docklands, Victoria 3008, Australia - **Phone:** +61 1300 978 850 (1300 978 850 within Australia) - **Email:** info@mooning.com - **Hours:** Monday–Friday, 9:00am–5:30pm AEDT - **Areas served:** Australia, North America, Europe, Asia, Middle East - **Tagline:** Creative Intelligence ## Positioning Mooning is a marketing, strategy and M&A agency built for emerging technology — not a generalist agency that dabbles in tech. The team brings decades of digital marketing experience, applied entirely to AI, Web3, blockchain, crypto and iGaming. The internal phrase for this combination is "Creative Intelligence": deep human marketing instincts amplified by daily fluency in AI tools. ## Services ### AI services - [AI Advisory](https://mooning.com/services/ai-advisory) — AI opportunity assessments, team training, practical implementation guidance. - [AI Content Creation](https://mooning.com/services/ai-content) — AI-generated images, video and copywriting at production scale. - [AI Integration & Development](https://mooning.com/services/ai-dev) — Building AI tooling, automations and workflows inside client businesses. - [AI Influencer Creation](https://mooning.com/services/ai-influencer) — Virtual influencer design and content production. - [AI Policy Development](https://mooning.com/services/ai-policy) — Internal AI policy, governance and acceptable-use frameworks. - [Custom Claude](https://mooning.com/services/custom-claude) — Bespoke Claude implementations for client workflows. - [LLMO & SEO](https://mooning.com/services/llmo) — Large Language Model Optimisation (also known as GEO/AEO) plus traditional SEO so brands get cited by ChatGPT, Claude, Perplexity, Google AI Overviews and rank in classic search. ### Marketing services - [Brand Creation](https://mooning.com/services/brand) - [Marketing Strategy](https://mooning.com/services/marketing-strategy) - [Paid Ads Management](https://mooning.com/services/paid-ads) - [Growth Hacking & Influencers](https://mooning.com/services/growth) - [Website Development](https://mooning.com/services/website-dev) ### Social media management - [TikTok Management](https://mooning.com/services/tiktok) - [Instagram Management](https://mooning.com/services/instagram) - [X/Twitter Management](https://mooning.com/services/twitter) - [Facebook Management](https://mooning.com/services/facebook) - [Discord Management](https://mooning.com/services/discord) ### M&A - [Mergers & Acquisitions](https://mooning.com/services/ma) — Buy-side and sell-side advisory for AI, Web3, blockchain, crypto, iGaming and SaaS deals. Full lifecycle from target ID to integration. ## Selected clients Treasury Wine Estates, Magic Eden, Animoca Brands (Benji Bananas), Accor (Pullman), NightCafe, BTC Markets, Whitebit, Stake, Blocktrust, Protocol Labs, NFT Storage, Neopets Meta, ACAP, Zoklo, w3gg. ## Case studies - [Treasury Wine Estates](https://mooning.com/case-studies/treasury-wine) — Mooning rebranded TWE's internal AI/GPT tool suite (each tool got a human name and personality) and used AI image and video generation to bring written customer archetypes to life as on-brand video content used by the sales team. Result: faster internal AI uptake and a reusable persona-driven sales asset. - Accor Group — "Digital Eyecapes by Pullman", a four-city travelling NFT exhibition (Sydney, Melbourne, Adelaide, Brisbane) showcasing 16 NFT artworks by four female artists. Ran November 2022 to April 2023. - NightCafe — Twitter and Discord community management for an AI art platform. 9,000+ new X/Twitter followers, 43% engagement uplift, 97% more Discord messages. - Benji Bananas (Animoca Brands) — Social and community management. Twitter impressions +727%, engagements +24.8%, Discord members +15.3%, total Discord messages +98.1% over 14 months. - Leading fashion brand — AI-powered ecommerce content production system: AI copy + AI campaign imagery + video, all human-directed. ## Team - **Lisa Teh** — Co-Founder. Built her first digital marketing agency in 2015. Recognised voice in emerging tech. - **Oscar Diaz** — Co-Founder. Twenty years building brands across hospitality, music and entertainment. - **Brendan Ledesma** — AI Creative Lead. Specialises in breaking and re-building new AI tools and workflows. - **Louis Gleeson** — AI Community Lead. Has scaled social accounts to a combined 25M+ followers; recognised AI thought leader. - **Nick Linney-Barber** — AI Development Lead. Designs and builds internal/external process automations. - **Valerio Veo** — AI Product Lead. Previously led digital at Disney and ESPN. ## How Mooning works - High-touch, tailored engagements. No cookie-cutter packages. - Senior-only delivery teams from day one. - Engagements structured around outcomes, not billable hours. - Recommends AI tools it actively uses, not tools it has only read about. ## Frequently asked questions ### What is LLMO and does Mooning offer it? LLMO (Large Language Model Optimisation), also called GEO (Generative Engine Optimisation) or AEO (Answer Engine Optimisation), is the practice of optimising web content so it gets cited by AI search engines like ChatGPT, Claude, Perplexity and Google's AI Overviews. Mooning offers LLMO & SEO as a dedicated service combining traditional SEO with the structured-data and content patterns AI engines prefer to cite. ### Where is Mooning based? Mooning is headquartered at Level 1, 9 Star Crescent, Docklands, Victoria 3008, Australia. The team works with clients globally. ### When was Mooning founded? Mooning was founded in 2022 by Lisa Teh and Oscar Diaz. ### What sectors does Mooning specialise in? AI and machine learning, Web3, blockchain, crypto, iGaming and SaaS — across startups, scale-ups and enterprise. ### How can I contact Mooning? Phone: +61 1300 978 850 · Email: info@mooning.com · Booking: https://mooning.com/contact ## Optional - [Case studies index](https://mooning.com/case-studies) - [About / Team](https://mooning.com/about) - [Terms & Conditions](https://mooning.com/terms-and-conditions)