Why NFTs?
Glad you asked.
Chances are, you might have heard the term NFT floating around in the world of crypto and marketing. NFT stands for non-fungible token. Now yes, it doesn’t sound glamorous, but bear with us.
Something that is fungible is something that can be replicated, for example $1 can be replaced with another $1 and you have two things that are the same. Something that is non-fungible is something that can’t be replicated, for example a one of a kind artwork like the Mona Lisa. Yes you can have prints of the Mona Lisa from the gallery gift shop, but there is only one Mona Lisa painting, and that uniqueness is what gives it its value.
Have we lost you yet? Hang in there, you got this.
So how do NFTs work?
While NFTs are generally digital assets, the real value is the ownership of the asset. All transactions relating to NFTs are recorded on blockchains such as Ethereum which is one of the most popular ones. These blockchains serve as a digital ledger that keeps a record of all transactions. This creates an in-built authentication to an asset which serves as proof of ownership. Talk about great flex.
So what are NFTs used for?
They are quickly gaining in popularity across multiple industries. Sports, music, art and fashion are just some of the industries that embraced the world of NFTs. They have used it to promote new collections, as membership options, and sell albums.
NFTs are going to change the digital marketing landscape and you have a chance to get on the train early. Yes, you heard that right. Early. 99% of the population doesn’t know what an NFT is. Time to make sure you are in that 1%. Not only does the topic make for great dinner time conversation, but you have a chance to get a first to market advantage if you execute a killer NFT strategy ahead of your competitors.

Keen to get started?

So how do NFTs work?

While NFTs are generally digital assets, the real value is the ownership of the asset. All transactions relating to NFTs are recorded on blockchains such as Ethereum which is one of the most popular ones. These blockchains serve as a digital ledger that keeps a record of all transactions. This creates an in-built authentication to an asset which serves as proof of ownership. Talk about great flex.
So what are NFTs used for?
They are quickly gaining in popularity across multiple industries. Sports, music, art and fashion are just some of the industries that embraced the world of NFTs. They have used it to promote new collections, as membership options, and sell albums.
NFTs are going to change the digital marketing landscape and you have a chance to get on the train early. Yes, you heard that right. Early. 99% of the population doesn’t know what an NFT is. Time to make sure you are in that 1%. Not only does the topic make for great dinner time conversation, but you have a chance to get a first to market advantage if you execute a killer NFT strategy ahead of your competitors.

Keen to get started?