TWE knew AI was changing how teams work. The harder question was adoption. Mooning built a complete brand identity for their internal GPT suite, giving each tool a human name and personality. Staff engagement followed.
On the commercial side, Mooning transformed static customer personas into AI-generated video archetypes, each speaking about why they connected with specific wines. A sales asset that made customer data tangible and usable in front of buyers.
Accor wanted to do something in the digital art space that felt meaningful, not just on-trend. Together we built Digital Eyecapes by Pullman, a travelling NFT exhibition celebrating four female artists and giving them a platform to share their work with new audiences across Australia.
Sixteen NFT artworks. Four releases. Four cities: Sydney, Melbourne, Adelaide and Brisbane. The exhibition ran from November 2022 to April 2023, with each piece minted as an exclusive NFT and tied to the physical gallery space at each Pullman property. A first-of-its-kind activation that put Accor at the forefront of digital art without losing the human story behind it.
43% increase in engagements. 97% more Discord messages.
NightCafe is an AI-powered platform for generating digital art. Artists, designers and hobbyists use it to create high-quality visuals from text prompts. Growing a community around a product like that takes more than posting. It takes understanding what creators actually want. Mooning came on board to run NightCafe's Twitter and Discord strategy.
As results came in, the scope expanded to full Discord management and artist engagement. The outcome: 9k+ new X/Twitter followers, a 43% increase in engagements and 97% more Discord messages. A community that kept growing because it was actually worth being part of.
Running ecommerce at scale means a constant pipeline of product copy, campaign imagery and video content. Keeping up with that volume through traditional production is expensive and slow. Quality suffers or timelines blow out. Usually both.
Mooning built an AI-powered content system covering the full production cycle. Automated ecommerce copywriting that captures brand voice consistently across every product. AI-generated campaign imagery and videography that delivers shoot-quality visuals without shoot-level cost or turnaround time. More creative directions explored, more assets delivered, faster.
Human creative direction sits at the centre of everything. The AI handles production volume. The team shapes every output to brand standard before anything goes live.
Twitter impressions +727%. Engagements +24.8%. Discord members +15.3%.
Benji Bananas is one of Animoca's most-loved games. Over 50 million downloads. A passionate player base. But a community that engaged online? That needed work. Mooning stepped in to manage all social channels and build the kind of presence players actually wanted to be part of.
Over 14 months: Twitter impressions up 727%, engagements up 24.8%, Discord members up 15.3%, total messages posted up 98.1%. Every week our team handled around 400 support tickets in their Discord. Content, community activities, growth strategy, real-time support. The numbers moved because the community was genuinely looked after.
