TREASURY WINE ESTATES
TWE partnered with Mooning to brand and bring their proprietary AI software to life. The challenge was to make complex, internal AI technology feel tangible, relatable and easy to engage with across the business.
Mooning — AI marketing agency. Creative intelligence for ambitious brands.
Helping ambitious brands scale with emerging technology.
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Clients
STARTUPS. SCALE-UPS.
ENTERPRISE.
WE GROW THEM ALL.
We partner with forward-thinking businesses ready to use AI and emerging technologies for real competitive advantage. Our clients span industries from retail and e-commerce to Web3 ventures and B2B services, united by one thing: they understand that standing still means falling behind.
Our approach is built on genuine collaboration. We work alongside your team to develop AI-powered marketing strategies that amplify your brand, not replace its humanity. From AI-generated creative assets and optimised content to visibility strategies for the new generation of AI search platforms, we handle the technical complexity so you can focus on growth.
Every engagement is high-touch and tailored. We take time to understand your market, your challenges, and your ambitions before recommending solutions. No cookie-cutter packages. No set-and-forget automation. Just strategic partnership that positions your brand at the forefront of how people discover and engage with businesses today.
Our Services
CUTTING-EDGE TOOLS. HIGH-TOUCH DELIVERY. REAL RESULTS.
AI Content Creation
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AI Advisory
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AI Integration & Development
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AI Influencer Creation
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AI Policy Development
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Custom Claude
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LLMO & SEO
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Brand Creation
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Marketing Strategy
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Paid Ads Management
Read MoreCase Studies
View Case Studies
ACCOR GROUP
Accor wanted to do something in the digital art space that felt meaningful, not just on-trend. Together we built Digital Eyecapes by Pullman — a four-city travelling NFT exhibition celebrating four female artists across Sydney, Melbourne, Adelaide and Brisbane.
NIGHTCAFE
43% increase in engagements. 97% more Discord messages.
Mooning ran X/Twitter and Discord strategy for NightCafe, the AI art platform. Over the engagement: 9,000+ new X followers, 43% engagement uplift and 97% more Discord messages — a community that kept growing because it was actually worth being part of.
LEADING FASHION BRAND
Mooning built an AI-powered content system covering the full ecommerce production cycle: automated copywriting that captures brand voice, AI-generated campaign imagery and video at shoot quality. More creative directions explored, more assets delivered, faster — with human creative direction at the centre.
BENJI BANANAS
Twitter impressions +727%. Engagements +24.8%. Discord members +15.3%.
Mooning managed all social channels for Animoca's Benji Bananas — over 50 million downloads and a passionate player base, but a community that engaged online needed work. Over 14 months: Twitter impressions +727%, Discord messages +98.1%. Numbers moved because the community was actually looked after.
Meet the team
LISA
CO-FOUNDER
Lisa built her first digital marketing agency in 2015 and spent the years that followed working with some of the world's biggest brands. When she saw what AI and blockchain were about to do to marketing, she didn't wait to see how it played out.
OSCAR
CO-FOUNDER
Twenty years building brands across hospitality, music and entertainment teaches you something AI can't learn from a prompt. You develop instincts. You know what feels right before you can articulate why.
BRENDAN
AI CREATIVE LEAD
Brendan doesn't read about AI tools. He breaks them. Every new model, every new workflow, every capability that drops — he's in it before the hype cycle catches up. That obsession with what's actually possible translates into creative and automation solutions that give clients a real edge.
LOUIS
STRATEGY LEAD
A decade running campaigns for emerging-tech challenger brands before joining Mooning. The kind of strategist who has actually read the data, not just the deck about the data.
NICK
PERFORMANCE DIRECTOR
Built and scaled paid media programmes for crypto exchanges and gaming platforms through cycles most agencies prefer not to remember. Comfortable inside an ad account at 2am.
VALERIO
DESIGN LEAD
Italian-born, Melbourne-based. Design portfolio spans album art, fashion editorial and AI-driven brand systems. Has opinions about typography and is rarely wrong.
FOR ANY BRAND READY TO SCALE ·
FOR ANY BRAND READY TO SCALE ·
AT THE FOREFRONT OF TECH ·
AT THE FOREFRONT OF TECH ·
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Read MoreFrequently asked questions
What is Mooning?
Mooning is an AI-native marketing, strategy and M&A agency based in Melbourne, Australia. We help ambitious brands grow using AI, Web3 and emerging technology — pairing decades of digital marketing experience with deep fluency in AI tools.
What services does Mooning offer?
Mooning offers AI Advisory, AI Content Creation, AI Integration & Development, AI Influencer Creation, AI Policy Development, Custom Claude builds, LLMO & SEO, Brand Creation, Marketing Strategy, Paid Ads Management, Growth Hacking, Website Development, Mergers & Acquisitions, and social media management across TikTok, Instagram, X/Twitter, Facebook and Discord.
Where is Mooning based?
Mooning is headquartered at Level 1, 9 Star Crescent, Docklands, Victoria 3008, Australia. We work with clients globally and have served brands across Australia, North America, Europe, Asia and the Middle East.
Who founded Mooning?
Mooning was founded in 2022 by Lisa Teh and Oscar Diaz. Lisa built her first digital marketing agency in 2015 and is a recognised voice in emerging tech. Oscar brings twenty years of brand-building experience across hospitality, music and entertainment.
What is LLMO and does Mooning offer it?
LLMO (Large Language Model Optimisation), also called GEO (Generative Engine Optimisation) or AEO (Answer Engine Optimisation), is the practice of optimising content so it is cited by AI search engines like ChatGPT, Claude, Perplexity and Google's AI Overviews. Mooning offers LLMO & SEO as a dedicated service that combines traditional SEO with the structured-data and content patterns built for AI citation.
Which industries does Mooning specialise in?
Mooning specialises in emerging-tech sectors: AI and machine learning, Web3, blockchain, crypto, iGaming and SaaS. Past clients include Treasury Wine Estates, Magic Eden, Animoca Brands, Accor, Pullman, NightCafe, BTC Markets, Stake and Whitebit.
How can I contact Mooning?
You can reach Mooning by phone on 1300 978 850, by email at info@mooning.com, or by booking a call. Office hours are 9:00am–5:30pm AEDT, Monday to Friday.
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