An AI marketing agency, not an agency exploring AI

Senior strategists, creatives and builders for AI, Web3, iGaming and SaaS companies, and the enterprise brands putting AI to work. Based in Melbourne, working worldwide.

Move through it. The particles make way.

Why Mooning

Most agencies are bolting AI onto an old model. We built Mooning around it in 2022: senior people on every account, AI in every workflow, and a person who signs off everything before it ships.

Senior only

No account-handler tier. You work with the people doing the work.

Outcomes, not hours

Engagements are scoped to results, not billable time.

Tools we run ourselves

We only recommend what we use in our own work every day.

Selected results

All work
  1. 727%

    more X impressions over 14 months

    Benji Bananas · Animoca Brands

  2. More than 9,000

    new followers on X

    NightCafe

  3. 97%

    more Discord messages

    NightCafe

  4. 4 cities

    cities, 16 artworks, one travelling NFT exhibition

    Digital Eyecapes · Pullman

Clients include

  • Treasury Wine Estates
  • Accor
  • Pullman Hotels and Resorts
  • Magic Eden
  • Animoca Brands
  • NightCafe
  • BTC Markets
  • WhiteBIT
  • Protocol Labs
  • NFT.Storage

Marketing

Brand, strategy and media from people with decades of digital behind them.

Social

Channel-native content and community that keeps people around after the viral moment.

M&A

When it is time to buy or sell. Buy-side and sell-side advice for founders and investors in emerging tech.

AI search: GEO and LLMO

Be the answer when buyers ask AI who to hire

Search now happens in ChatGPT, Claude, Perplexity and Google’s AI Overviews. Generative engine optimisation makes your brand the source they cite, with structured content, clean entity data and the third-party mentions answer engines trust.

How AI citations work GEO, LLMO and SEO services Move the cursor. The sun follows.

Case study

All work

Treasury Wine Estates · AI Advisory, Brand Creation, AI Content Creation

Making AI something people want to use

We gave Treasury Wine Estates’ internal GPT tools human names and personalities, then used AI image and video to turn written customer archetypes into people the sales team could put in front of buyers.

Read the case study

Questions

What is an AI marketing agency?

An AI marketing agency uses AI tools across strategy, content, media and search to do marketing work faster and to a higher standard. At Mooning, senior strategists and creatives use AI every day, and a person signs off every piece of work before it ships.

What services does Mooning offer?

AI advisory, custom Claude builds, AI content production, AI influencers, AI policy, GEO, LLMO and SEO, brand creation, marketing strategy, paid media, social and community management, website development, and buy-side and sell-side M&A advisory for AI, Web3, iGaming and SaaS companies. See all services

What does Mooning cost?

It depends on the work, so we talk price on a first call rather than publish a rate card. Advisory, strategy, brand, policy and build work is scoped as a project around an outcome. Social, community and paid media run as monthly retainers scaled to volume, and paid media has a minimum spend.

Can we start with something small?

Yes. Several services start with a single, contained piece of work: an AI opportunity assessment, a website or AI search audit, a Discord server audit, or a documented marketing strategy. It gives both sides a fair read before anything bigger.

Will AI-made work look like AI?

Not if it is directed properly. Brand guidelines and reference libraries are set before anything is generated, a person reviews every output, and nothing ships without sign-off. For custom hero films and high-stakes campaigns, we will tell you when a traditional shoot is the better call.

What is LLMO or GEO?

Generative engine optimisation (GEO), also called LLMO or AEO, is the work of making a brand the source that AI answer engines such as ChatGPT, Claude, Perplexity and Google AI Overviews cite. We combine it with traditional SEO so brands rank in classic search and get named in AI answers.

Where is Mooning based?

We’re headquartered at Level 1, 9 Star Crescent, Docklands, Melbourne, and work with clients across Australia, North America, Europe, Asia and the Middle East.

Contact

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a signal

Bring the cursor close. It reaches back.

We reply within one business day, usually sooner. The first call is with the people who would do the work.

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