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The evolution of Web3 has already seen a change in how brands are approaching social media. Social media strategy back in Web2 focused on brands publishing content on their social channels that the community would simply view. Every now and then there would be some basic communication between the community and brand. However, there was little to no engagement between community members who followed the brand or small business. If you’re not creating an environment where your community interacts with one another, you’re not properly taking advantage of the social in social media.
This isn’t going to fly in Web3, where growth is all about community. In Web3, the content you publish on a social media platform takes a backseat. Instead, conversation has become the real MVP. Whether it’s in the comments section or a message, you need to be creating a space where users in communities engage and connect with one another. This is essential to the long-term success of your brand. If your social media marketing is stuck in Web2, Mooning is here to level it up for Web3 and get your community talking!