Metaverse marketing is the new key ingredient in your digital strategy
When you’re building a marketing campaign, there are a number of different factors that need to be considered, from building buyer personas and identifying the goals you wish to achieve through to execution and ongoing tracking and auditing.
And, of course, you’ll need to determine which channels you’re going to utilise to get your message(s) across to your desired audience.
The majority of campaigns these days include advertising across a number of digital channels. This can deliver a much higher reach while also increasing message frequency at the same time.
The newest – and definitely the most exciting – avenue to advertise online is metaverse marketing, and is fast becoming an absolutely essential element to any effective strategy.
What exactly is the metaverse?
Sure, you’ve probably heard the word ‘metaverse’ once or twice before, but it can be a little bit confusing to understand what it’s all about.
The long and short of it is that the metaverse is a virtual world where people can access using their digital avatars which can include NFTs they’ve bought.
WIthin the metaverse, users can do things like go shopping, catch up with friends, trade digital assets with others and even take virtual trips to other places.
It can utilise various compatible technology like virtual and augmented reality, and within metaverses they have a functioning economy which is often powered by either digital currency (like Robux in the Roblox metaverse, for example) or cryptocurrency.
An important thing to note is that there isn’t one overarching metaverse, but several. For example, Horizon Worlds by Meta Platforms is a different metaverse than Earth 2, Roblox or the Fortnite metaverse. Though the end goal is being able to access any assets you’ve collected from one to another eventually.
Why you need a metaverse digital marketing strategy
One of the major reasons your campaign is in need of metaverse marketing is reaching two particular age demographics; Gen X and Millennials.
As early adopters of the metaverse, if you’re looking to keep both the Gen X and Millenial markets up to date with your latest products/services it’s impossible to go past the metaverse. And marketing simply isn't being done there by the vast majority of your competitors right now either, so it’s the perfect time to incorporate it into your strategy and stay ahead of the pack.
This is only the beginning, too. There are more and more people flocking to the metaverse every single day, constantly increasing your marketing opportunities to demographics across the board.
Still not convinced? Here are some interesting stats that will definitely pique your interest in metaverse marketing:
- It’s projected to be an $800 billion industry by 2024
- 74% of adults in the US are joining or considering joining the metaverse
- There are 202 million monthly active users on Roblox
- Roblox players have to date spent $652 million on its virtual currency
- 33 million people tuned into Lil Nas X’s concert on Roblox
- Travis Scott’s Fortnite concert garnered a total 45.8 million views by 27.7 million unique users
- Decentraland property and other NFT sales have already generated $25 million in revenue
- Major brands that have already hopped on board with metaverse marketing include:
- Louis Vuitton
- Warner Bros
… and there are plenty more on top of that, too.
As you can now plainly see, the metaverse is indeed the next iteration of the internet. Which is why it’s vital that you develop and implement a metaverse digital marketing strategy ASAP.
Need some help doing so? Give our metaverse agency a call now on 1300 818 435.
A metaverse agency offering a full suite of Web3.0 services
Understanding that marketing in the metaverse doesn’t just begin and end with the virtual world, we’re here to help with all aspects of your Web3.0 marketing journey.
Our team are here to assist you with a range of NFT services as well, such as:
- Matching you with an NFT artist who legitimately understands your goals and will create an NFT collection for you that you’ll love
- Taking care of the minting, listing and selling of your NFTs
- NFT project consultation and campaign conceptualisation
- Growing you a strong social media presence through expert NFT community management to further engage your audience and developing a huge buzz around your NFTs before they even drop
Bring your brand to the forefront of your industry and connect with the metaverse agency that has the drive and dedication to take it there - call 1300 818 435 now for an obligation-free chat.
Marketing in the metaverse doesn’t get any easier than with Mooning
If you owned a Ferrari, would you take it for a service to the dodgy local mechanic? Absolutely not - you’d take it somewhere that specialised in high-end vehicles!
So if you’re thinking about marketing in the metaverse, don’t just go anywhere - speak with the specialist metaverse agency who has the knowledge and experience to get the job done right.
What have we done so far, you ask?
How about taking the online community for a crypto game from 0 up to more than 450,000 users in just 12 months. Or what about launching a collection of 8,888 NFTs which sold out in less than 11 minutes and generated over USD$2 million?
Maybe the 3 NFT drops we executed that resulted in USD$30 million in primary and secondary sales.
And that’s just scratching the surface of our achievements!
Simply put, our team has a solid track record of achieving outstanding results for our clients, and we’ll go above and beyond to do the same for you.
Speak with Mooning about creating a metaverse digital marketing strategy for your business today on 1300 818 435. If you’d prefer, head to our contact page and send us an online message.