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CGI Influencers. When the people you follow on instagram are no longer human
For a long time, society has condemned social media influencers, those who make a living off posting social media content, for presenting artificial versions of their lives to followers. This now seems quite ironic considering there is an entire new breed of influencers on the block that are blurring the lines between real and fake in a whole new way.
CGI influencers or virtual influencers might look very much like their human counterparts, but they are merely digital images with a curated online presence. CGI influencers are dominating the influencer space by creating live, engaged audiences and promoting products. Many brands are leveraging off the attractiveness of CGI influencers because not only do these influencers not have to physically travel to shoots, they can be easily altered to however brands desire.