Virtual Influencers in the USA

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CGI Influencers. When the people you follow on instagram are no longer human

For a long time, society has condemned social media influencers, those who make a living off posting social media content, for presenting artificial versions of their lives to followers. This now seems quite ironic considering there is an entire new breed of influencers on the block that are blurring the lines between real and fake in a whole new way.

CGI influencers or virtual influencers might look very much like their human counterparts, but they are merely digital images with a curated online presence. CGI influencers are dominating the influencer space by creating live, engaged audiences and promoting products. Many brands are leveraging off the attractiveness of CGI influencers because not only do these influencers not have to physically travel to shoots, they can be easily altered to however brands desire.

What are virtual influencers?

CGI stands for computer-generated imagery, a mode of digital technology, which has for many years allowed movie producers to integrate animation with real life. Now, CGI has made its way onto our social media feeds. Tech savvy teams of developers and graphic designers have now perfected the CGI influencer.

CGI influencers, apart from being computer generated, are no different to human influencers. They have a social media account, usually an instagram account, that they use to nurture connections with online audiences. Whilst many brands were skeptical at first, virtual influencers have become increasingly attractive. More brands are now seeing the positive impact CGI models are having on consumer culture and buyer behaviour.

Why are virtual influencers good for your brand

Unlike real influencers, brands can have complete control over their CGI influencer. Influencers in real life might go off script or express a social value that alienates audience segments … With virtual influencers, brands no longer have to worry about some out of the blue politically-charged instagram posts, or their CGI model becoming the face of a public scandal.

The power of digital technology also enables brands to transport their digital models to be anywhere they want. With minimal effort, a brand can have their CGI influencer pose with their product in a dream location.

Creative teams behind CGI influencers can also alter everything from colors, outfits, cosmetics, buildings, scenery, co branded campaigns. It is very clear that CGI influencer culture is opening up enormous creative opportunities for brands.

From NFT lovers, to crypto degens we tap the right virtual influencers to get your brand seen by your target market.

CGI Influencers. When the people you follow on instagram are no longer human

What are virtual influencers?

Why are virtual influencers good for your brand

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