Tech M&A advisory that keeps up with the market
Tech moves fast, and M&A in this space needs to keep up. Mooning's tech M&A advisory helps companies buy, sell and invest in emerging technology businesses: AI and machine learning, blockchain and crypto, iGaming and SaaS.
Whether you are a corporate acquiring new capabilities, a founder preparing for the biggest deal of your life or an investor searching for the next platform or add-on, we guide the process from first conversation to final signature: target identification, due diligence, valuation, deal structuring, negotiation and integration. The full lifecycle, with the same senior team throughout.
Emerging tech M&A runs on different rules. Valuations shift quickly. Technical diligence matters as much as the numbers. The best opportunities rarely hit the open market. That's where we come in, with sector knowledge from the marketing side and a network across North America, Europe, Asia and the Middle East.
Strategy first, always
Every successful technology acquisition starts with clarity. What are you trying to achieve? Growth into new markets? Access to technical talent? Product capability you can't build fast enough in-house? Competitive positioning? Each objective demands a different approach to target identification, valuation and deal structure.
We don't skip this step. Before a single target hits your radar, we work with you to define what success looks like. A tight acquisition strategy means fewer wasted conversations, faster decisions when the right opportunity appears, and deals that still make sense two years after close.
Sector expertise in AI, crypto, iGaming and SaaS deals
Emerging technology M&A requires more than financial modelling. It requires genuine understanding of the sectors involved. We specialise in AI and machine learning transactions, blockchain and crypto M&A, iGaming acquisitions and SaaS deals.
Sector expertise matters because technology valuations don't follow traditional rules. An AI company might trade at wildly different multiples depending on its stage, its IP position and market sentiment that week. Revenue metrics that matter for established businesses often mean little for early-stage tech. ARR growth, net retention, product-market fit signals: you need to know what to look at and what to discount.
Then there's technical due diligence. Is the technology genuinely differentiated or just well marketed? Is the codebase scalable or held together with shortcuts? Will the engineering team stay after the acquisition? These questions can make or break a deal, so we put them on the diligence list from the start.
Buy-side and sell-side M&A advisory
On the buy side, we support corporates, private equity firms and growth investors through the full tech acquisition lifecycle: acquisition strategy, target screening and identification, outreach and relationship building, commercial and technical due diligence, valuation analysis, deal structuring, negotiation support and post-merger integration planning. We work as an extension of your team, plugging directly into corporate development or investment functions.
On the sell side, we help founders, shareholders and investors prepare for exit and run processes that maximise value. We identify the right buyers, build materials that tell your story clearly, manage competitive dynamics and negotiate from a position of strength. For many founders, an exit is the most significant financial event of their lives. We approach it with that level of care.
A global network and a senior team
The best emerging tech deals often never hit the market. They happen through relationships: the right introduction at the right time, a conversation that starts over coffee and ends in a term sheet. Our network spans founders, operators, venture capital and private equity investors, family offices and corporate development leaders across North America, Europe, Asia and the Middle East. When you work with us, that network works for you.
For buy-side mandates, this is where much of the value lives. The companies you most want to acquire aren't running formal sale processes, and reaching them takes credibility, timing and trusted relationships. For sell-side clients, the network means access to strategic and financial buyers across multiple geographies, creating the competitive tension that drives better outcomes.
You work directly with senior people from day one. The team that builds your strategy stays on your deal through to the end. No handoffs, no juniors learning on your time. We move quickly when speed matters, take the time needed when diligence matters, and structure engagements around outcomes, not billable hours.