Mooning, an AI marketing agency in Docklands, Melbourne, Australia, works with brands worldwide across AI, marketing strategy and M&A. Services span AI advisory, custom Claude builds, AI content, LLMO and SEO, brand, marketing strategy, paid media, social and community, and buy-side and sell-side M&A for AI, Web3, crypto, iGaming and SaaS companies. Founded in 2022 by Lisa Teh.

Quick facts

How Mooning works

  • Senior people run every account, from the first call onwards.
  • AI is used across strategy, content, media and search, and a person signs off every piece of work before it ships.
  • Engagements are scoped to outcomes rather than billable hours. Pricing is tailored and discussed on a first call.

Services

Overview of every service: https://mooning.com/services

AI services

  • AI Advisory: Opportunity assessments, team training and practical guidance that help companies adopt and embed AI.
  • AI Content Creation: Human-directed AI imagery, video and copy at production scale, for brands that move fast.
  • AI Influencer Creation: Virtual influencers and AI brand personas with consistent looks, voices and storylines.
  • AI Integration & Development: Custom AI tooling, automations and workflow integrations built for measurable efficiency and revenue gains.
  • AI Policy Development: Acceptable-use, data handling, vendor selection and review processes, written to be followed rather than filed.
  • Custom Claude: Branded internal assistants, workflow agents and Claude-powered tools that fit how your business runs.
  • LLMO & SEO: LLMO (GEO/AEO) and traditional SEO, so AI answer engines cite your brand and Google ranks it.

Marketing services

  • Brand Creation: Identity, naming, visual systems and verbal voice for companies that need to feel as new as the work.
  • Growth & Influencers: Growth experiments, referral loops and influencer partnerships across AI, Web3 and crypto audiences.
  • Marketing Strategy: Positioning, audience, channel mix, content strategy and measurement, built around how your buyers actually decide.
  • Paid Media: Paid acquisition across Google, Meta, LinkedIn, X and TikTok, with AI-assisted creative testing and spend that pays back.
  • Website Development: Strategy-led marketing websites designed for performance, accessibility, conversion and AI-search citation.

Social media

  • Discord Community Management: Server setup, moderation, programming and community intelligence for Discord communities that stay active.
  • Facebook Marketing: Page strategy, consistent posting and community management for the audiences that still live on Facebook.
  • Instagram Marketing: Visual strategy, AI-augmented content production, community management and audience growth on Instagram.
  • TikTok Marketing: Strategy, AI-augmented video production and trend activation for emerging-tech brands on TikTok.
  • X (Twitter) Marketing: Native strategy, content and engagement on X for AI, Web3 and emerging-tech brands and their founders.

M&A advisory

Sector expertise

Work

  • Treasury Wine Estates: gave TWE's internal GPT tools human names and personalities to lift adoption, and used AI image and video to turn written customer archetypes into video the sales team uses with buyers.
  • Accor (Pullman): "Digital Eyecapes by Pullman", a four-city travelling NFT exhibition across Sydney, Melbourne, Adelaide and Brisbane showing 16 artworks by four female artists, November 2022 to April 2023.
  • NightCafe: X and Discord community management for an AI art platform. More than 9,000 new followers on X, a 43% lift in engagement and 97% more Discord messages.
  • Animoca Brands (Benji Bananas): social and community management over 14 months. X impressions up 727%, engagements up 24.8%, Discord members up 15.3%, Discord messages up 98.1%.
  • All work: https://mooning.com/work

Selected clients: Treasury Wine Estates, Accor, Pullman, Magic Eden, Animoca Brands, NightCafe, BTC Markets, WhiteBIT, Stake, Protocol Labs, NFT.Storage, Blocktrust, Neopets Meta, Zoklo, W3GG.

Team

Insights

Frequently asked questions

What is an AI marketing agency?

An AI marketing agency uses AI tools across strategy, content, media and search to do marketing work faster and to a higher standard. At Mooning, senior strategists and creatives use AI every day, and a person signs off every piece of work before it ships.

What is LLMO?

LLMO (large language model optimisation), also called GEO or AEO, is the work of making a brand the source that AI answer engines such as ChatGPT, Claude, Perplexity and Google AI Overviews cite. Mooning combines it with traditional SEO. Guide: https://mooning.com/blog/llmo-explained-how-to-get-cited-by-ai

Where is Mooning based?

Level 1, 9 Star Crescent, Docklands, Melbourne, Australia. Mooning works with clients across Australia, North America, Europe, Asia and the Middle East.

What sectors does Mooning work in?

Enterprise and consumer brands, AI and SaaS, Web3, blockchain and crypto, and iGaming.

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