The Power of NFTs in Paid Advertising
Have you ever wondered how those sponsored posts on social media seem to always show up in your feed? And no matter how often you “unfollow” that brand, they keep popping up repeatedly? But unfortunately, most people are unaware of paid advertising’s secret weapon: NFTs.
NFTs are digital assets that represent physical items. An image, video, or even a 3D model or game can be used as NFT. They’re digital and quickly shared online. So brands love to pay for them. Learn more about NFTs and their success.
In the works: How NFTs get things done
All NFT transactions are recorded on a blockchain, a public digital ledger. This makes them highly secure and hard to fake. So when a brand buys an NFT, they know it’s authentic.
NFTs are also easily tracked. For example, brands can track an NFT’s share count and location. As a result, their paid advertising campaigns are better understood.
NFTs are powerful because they allow brands to create truly unique content. Brands can only use pre-existing assets like images or videos in traditional paid advertising. Instead, they can create one-of-a-kind pieces with NFTs.
How do NFTs work for paid ads?
Now that we know a little bit more about NFTs, let’s take a look at how they can be used for paid advertising:
NFTs can be used to create unique and attention-grabbing ads
As we mentioned before, NFTs give brands the ability to create truly unique content. This uniqueness will capture attention and get people talking about your brand.
For instance, let’s say you’re a clothing brand and want to run a paid ad campaign on social media. Instead of using a standard image or video, you could create an NFT that features a model wearing your latest collection. Or, if you’re launching a new product, you could create an NFT that gives people a sneak peek of what’s to come.
Easy track and measure statistics using NFTs
Tracking with NFTs is a breeze. Brands can see precisely how many people have seen their NFT and where it’s been shared. This helps them better to understand the effectiveness of their paid advertising campaigns.
Let’s imagine you’re conducting a sponsored social media ad campaign. Using NFTs, you may develop adverts that stand out from the crowd. After that, you’ll be able to check who has viewed your ad and where it has been shared. This will provide you with helpful information about your campaign’s performance.
NFTs are a great way to build trust with your audience
Because NFTs are stored on a blockchain, they’re incredibly secure. This builds trust with your audience and shows them that you’re serious about your brand.
Picture this: you’re scrolling through your social media feed and seeing a sponsored post from a brand you’ve never heard of before. The ad is for a new product you’re interested in, but you’re unsure if you should trust the brand. But because the ad is using an NFT, you know that it’s trustworthy, and you decide to purchase the product.
The potential for NFTs to become viral exists
A viral effect is possible since NFTs may be readily disseminated online. As a result, your sponsored advertisement may be seen by far bigger audience than you had anticipated.
An excellent example of this would be the creation of an NFT to promote the introduction of a new product from your company. Share the NFT on social media and watch its popularity soar quickly! Your ad will reach a whole new audience when people start sharing it like crazy.
How to associate NFTs with your paid ads
Now that we’ve explored the benefits of NFTs, let’s look at how you can associate them with your paid ads.
There are several options here:
1. Use NFTs as your ad creative
As we mentioned before, NFTs gives you the ability to create truly unique and attention-grabbing ads. This makes them the perfect ad creative for paid advertising campaigns.
2. Use NFTs to track your ad campaign
NFTs, as previously stated, are readily traceable. With this feature’s help, you can precisely see who has viewed your advertisement and where it has been shared on social media platforms. Your sponsored advertising campaign will benefit significantly from knowing this information.
3. Use NFTs to build trust with your audience
As we mentioned before, NFTs are stored on a blockchain, making them incredibly secure. This builds trust with your audience and shows them that you’re serious about your brand.
4. Use NFTs to go viral
The information age is approaching us unprecedentedly, and NFTs are no exception. Because NFTs are so readily disseminated online, they have the potential to become quite popular very quickly. As a result, your sponsored advertising campaign may reach a whole new group of people.
5. Use NFTs to improve SEO
NFTs are an excellent approach to boosting your search engine rankings. In other words, NFTs are held on a blockchain, a decentralized ledger, which makes this possible. Because NFTs are immutable, they cannot be altered. Your website’s trustworthiness and search engine rankings will increase due to this.
NFTs are a powerful tool that can create unique and attention-grabbing ads. Using sponsored advertising with NFTs may have several advantages for companies. They’re secure, trackable, and allow for unique content creation. So, if you’re a brand looking to get ahead of the competition, NFTs are worth considering.
What do you think about this topic? Let us know in the comments!
Chat with the expert NFT promoters and marketers at Mooning
Sure, all the examples of NFT promotions we listed are from global brands with endless coin to throw at their campaigns. But you really don’t need a crazy-high budget to see some seriously incredible outcomes – as long as you know the delicate intricacies of building a killer NFT marketing strategy!
If not, no worries – Mooning is here to take care of everything for you and make sure you see the most amazing ROI you’ve ever seen before. Our team has the knowledge and experience to promote your NFTs in order to deliver maximum awareness and interest, driving the sales prices up sky-high and beyond.
We provide a full suite of expert NFT marketing services and go above and beyond for every one of our clients to ensure only the best results. Our team will help with everything from minting, listing and selling, NFT creator sourcing, community management and campaign conceptualisation.
So get in touch with us now on 1300 818 435 or message us online.