What does an NFT do for marketers?
What does an NFT do for marketers? In a word, everything.
Non-fungible tokens are the next big thing in the world of marketing, and for a good reason. They have the potential to completely revolutionize how we interact with digital content.
In this post, we will discuss what NFTs are and how they can benefit marketers. Stay tuned because what you’re about to learn is going to change the way you think about marketing!
Why are NFTs popular?
Digital ledgers hold unique and non-repeatable data blocks known as “non-fungible” tokens (also known as NFTs).
Non-fungible tokens (NFTs), like Bitcoin and Dogecoin, are a new type of crypto asset that may be exchanged or sold. The Ethereum blockchain has been the primary venue for most NFT transactions thus far.
Using these “digital certificates” as proof of ownership, people can trade digital assets including artwork, memes, GIFs, and even tweets have already been used.
This is a concept that isn’t universally understood, just like other crypto ideas. As a result, it’s worthwhile to follow the advice of those who understand it.
How can NFTs help marketers?
Build brand awareness
Because they may represent anything from digital sketches and images to podcasts and movies, NFTs are becoming increasingly significant to businesses.
In addition, the underlying intelligent contracts can be leveraged in a variety of ways to offer tokens distinctive traits and attributes that increase their value.
NFTs have spawned a slew of innovative brand storytelling and audience engagement strategies, such as the one outlined below:
Admission tokens for tokenized events
Gary Vaynerchuk is a Belarusian-born American businessman, author, public speaker, and influencer. Using NFTs, he is attempting to raise his personal brand awareness.
One of many ways he’s accomplishing this is by tokenizing events, that is, minting NFTs that double as entry tokens for various seminars and conventions that he organizes.
You, too, can increase the number of people who contact your business by allowing attendees to pay with NFTs.
Take, for example, the case of a marketing firm seeking to raise awareness of its brand.
Such a firm could arrange regular seminars, courses, meetups, or any other type of event that potential customers might enjoy. It could then construct a series of NFTs that grant the owner entry to that event.
Those who want to attend the event can purchase the NFT and get a piece of digital art or something more relevant to their industry at the same time.
Attract and retain a younger demographic as brand advocates
Launching an NFT indicate that the brand is on top of current trends and speaks the same language as the existing and new customers, especially the vibrant, trendsetting Gen Z and young millennial consumers.
It is possible to gain credibility for branded projects by tapping into these active communities and being recognized as an important force to be reckoned with in the new era.
Make your product more valuable and redefine customer satisfaction
Customers may engage with brands through an NFT that will grow in value and become a beloved heirloom.
If you have access to a brand’s NFTs, you have the opportunity to elevate your personal experience and define yourself to the world. Many NFTs also grant the owner exclusive access to the brand’s members-only community, allowing the owner to become part of an essential community experience.
When it comes to choosing products for youthful demographics, these are all things to keep in mind. Brands can now collaborate with their customers and reward them for their loyalty and attention in a way they have never been able to before in the history of business.
Protect brand image
Small businesses might not need to worry about counterfeits. However, this is not the same for legacy brands, and as such, they are increasingly turning to NFTs as a safeguard.
As an example, Robert Mondavi Winery has taken things to a new level by using NFT in a novel approach. Instead of utilizing NFTs to extend their customer base or build their brand, this well-known winery uses them to ensure the long-term viability of their product.
Fearing counterfeit vintages, they’ve teamed up with artist Clay Heaton to develop a line of wines in porcelain bottles with NFTs to prove the wine’s legitimacy.
Become better acquainted with your primary customers
As we move away from a cookieless internet with more significant restrictions on data tracking, marketers will have a harder time obtaining data from marketing initiatives to engage with the correct target audiences.
This is a great chance for brands to obtain first-party data about the preferences and behaviors of their NTF owners.
Generate an additional source of income
With NFTs, marketers have access to a new source of revenue and a powerful engagement tool, all while boosting foot traffic in their physical stores. Shipping costs, rent, and storage costs are all eliminated by this business strategy, which is ideal for small businesses.
Additionally, because NFTs may be anything digital in many formats, brands are no longer limited to only delivering physical products or services.
Nike, Alibaba, Visa, Mattel, and Taco Bell are just a few of the world’s most well-known brands that have already tried their hand at this new trend.
It may be a simple task for established firms to generate buzz and hype through these NFT-related marketing efforts, but for many growing brands, it is more complicated than it appears.
For marketers, NFTs offer a unique opportunity to connect with consumers and promote new product lines. However, are they here to stay, or are they just a blip on the radar of the marketing department? Only time will tell if this is a good idea or not. Big brands are using NFTs in novel ways, so it is worth keeping an eye out for them. ”
SEO and content marketing should be your primary priority before implementing new techniques like these. Long-term growth is achieved through the use of these proven tactics, not merely short-term attention.
Chat with the expert NFT promoters and marketers at Mooning
Sure, all the examples of NFT promotions we listed are from global brands with endless coins to throw at their campaigns. But you really don’t need a crazy-high budget to see some seriously incredible outcomes – as long as you know the delicate intricacies of building a killer NFT marketing strategy!
If not, no worries – Mooning is here to take care of everything for you and make sure you see the most amazing ROI you’ve ever seen before. Our team has the knowledge and experience to promote your NFTs in order to deliver maximum awareness and interest, driving the sales prices up sky-high and beyond.
We provide a full suite of expert NFT marketing services and go above and beyond for every one of our clients to ensure only the best results. Our team will help with everything from minting, listing, and selling, NFT creator sourcing, community management, and campaign conceptualization.
So get in touch with us now on 1300 818 435 or message us online.