Why NFTs are the Future of Digital Marketing

The digital currency market has grown since 2009. Also, in recent years, we’ve seen the rise of blockchain technology and its potential to disrupt several businesses.

Digital marketing is one example. Non-fungible tokens (NFTs) are likely to redefine how businesses engage with customers online.

Did you jump on the NFT marketing hype train yet? This article will discuss why NFTs are the future of digital marketing and explore some of their current effects on various industries.

The owner can only access NFTs stored on the blockchain. Unlike Bitcoin, NFTs cannot be traded for other cryptocurrencies or fiat money. They are thus ideal for preserving the value and ownership of digital assets like artwork, music, and video.

Let’s examine why NFTs are the future of digital marketing.

History of NFTs and Digital Marketing

NFTs have progressed since the advent of cryptocurrency. For example, CryptoKitties, one of the earliest NFT-based games, swept the world by storm in 2014.

NFTs have gained in popularity since then. Currently, firms in numerous industries use them to engage with clients.

One famous example is Kingsman: The Golden Circle, which used NFT to allow fans to access unique digital content.

In 2018, Nike used NFT to promote its Air Max shoes. Thus, users might buy virtual shoes on the Ethereum blockchain.

Since the success of Nifty Gateway and Foundation this year, NFTs have grown in popularity. Nifty Gateway has a marketplace for artists and makers.

Why NFTs are the Future of Digital Marketing

NFTs offer several benefits for businesses, so we believe they are the future of digital marketing. A few of the advantages of NFTs include the following:

Authentication and Proof of Work

NFTs have the benefit of being easily validated and confirmed. Besides, each NFT is protected by a public ledger that cannot be altered. As a result, businesses may buy genuine NFTs and avoid counterfeits.

For example, when it comes to art, NFTs may be used to validate the validity of a piece of art. For ages, the art world has been plagued by this issue. With NFTs, businesses can be sure to buy genuine artwork from the artist.

Increased Engagement

Another benefit of NFTs is that they can help businesses increase customer engagement. NFT-based marketing campaigns are also interactive and engaging, which helps businesses stand out from their competitors.

For example, Nike’s NFT-based marketing campaign for their Air Max sneakers was a significant hit in 2018. As a result, customers may buy virtual shoes saved on the Ethereum blockchain. This campaign not only raised brand recognition but also assisted Nike in selling out their Air Max sneakers.

Improved ROI

NFTs also offer improved ROI for businesses. This is because NFTs are a novel and inventive method of interacting with clients. They are also more engaging than traditional marketing campaigns, which means that businesses can get more bang for their buck.

Let’s look at the recent NFT craze to see how this is playing out. NFTs are currently being bought and sold for millions of dollars. For instance, an NFT of digital artwork by Beeple recently sold for $69 million.

This demonstrates a substantial amount of money earned in the NFT industry. Besides, businesses that can get in on the activity early might enjoy the benefits.

Fundraising Opportunities

Have you ever thought about using NFTs to raise funds for your business? NFTs can be used to launch crowdfunding campaigns. Early-stage finance for your company may be obtained using this method.

For example, in 2017, the blockchain-based game CryptoKitties raised $12 million in funding through an NFT-based crowdfunding campaign. As a result, NFTs were seen as a viable option for enterprises.

Marketing Innovation

NFTs are also a great way to innovate in the marketing space. This is because NFTs provide a fresh and distinct method of interacting with consumers. As a result, businesses using NFTs in their marketing campaigns will stand out from their competitors.

The newest example of marketing innovation with NFTs is the release of an NFT album by Grimes. “Miss Anthropocene” is the name of the album published on Nifty Gateway.

Businesses are beginning to see NFTs’ potential, a massive step in the NFT industry.

Improved Efficiency

Businesses may also benefit from NFTs in terms of efficiency. This is due to the distributed ledger nature of the blockchain where NFTs are kept. As a result, enterprises are freed from the burden of keeping NFTs on their servers.

NFTs can also be easily transferred and traded without a go-between. This makes transactions faster and more efficient, saving time and resources.

Birthing of New Marketing Communities

NFTs are also creating new marketing communities. NFT communities are a terrific way for companies to engage with their consumers.

For example, the NFT community Nifty Gateway is a community of artists and creators who sell their work on the Nifty Gateway platform. This community is an excellent place for businesses to find new and innovative ideas for their marketing campaigns.

Wrapping Up

NFTs offer a lot of benefits for businesses. They are a new and innovative way to interact with customers. They are more engaging than traditional marketing campaigns and offer improved ROI. As a result, NFTs are a great potential that you’re not taking advantage of in your company.

What do you think about this topic? Should you be investing in NFTs now or waiting for the next big thing in digital marketing? If you have any thoughts, please share them in the section below.

Chat with the expert NFT promoters and marketers at Mooning

Sure, all the examples of NFT promotions we listed are from global brands with endless coin to throw at their campaigns. But you really don’t need a crazy-high budget to see some seriously incredible outcomes – as long as you know the delicate intricacies of building a killer NFT marketing strategy!

If not, no worries – Mooning is here to take care of everything for you and make sure you see the most amazing ROI you’ve ever seen before. Our team has the knowledge and experience to promote your NFTs in order to deliver maximum awareness and interest, driving the sales prices up sky-high and beyond.

We provide a full suite of expert NFT marketing services and go above and beyond for every one of our clients to ensure only the best results. Our team will help with everything from minting, listing and selling, NFT creator sourcing, community management and campaign conceptualisation.

So get in touch with us now on 1300 818 435 or message us online.