How to grow revenue with a long term Web3 NFT Strategy
18/10/2022
For anyone who’s in business, increasing your revenue is often the ultimate end goal. While the motivations and purposes behind diving into the business community can vary from passion projects to side hustles to the desire to fill a market gap, very few – if any – businesses survive and continue to operate if they are not generating enough revenue to cover their costs and make a profit.
As such, businesses and their ownership teams often deep dive into creating different business and marketing strategies, all of which are aimed at helping the brand achieve its goal of financial survival. Over the years, corporations across the globe and in varying industries have been exposed to advancements upon advancements, including the onslaught of bitcoin, changing technology, computers, and artificial intelligence.
As developments have increased and the corporate world has become more competitive, firms are looking to add the next step to their operational strategies. And since the introduction of web3 and NFTs, more and more firms have turned to the said elements to revitalize their business strategy. Web3 has been in development for a relatively long period, and its entrance into the corporate sector is creating new business models and helping bring failing organizations back from the dead. But before we venture into how firms can grow their revenue with a web3 NFT strategy, let’s take a look at what web3 is.
What is Web3 or Semantic Web?
Yes, web 3.o is also known as the semantic web! Well, web3 or semantic web is the next step in the internet that we know today. Traditionally, the internet has been controlled by large corporations, where the actual users have several restrictions and curtailments plastered onto them. Web3 operates on a more decentralized system, adopting a read, write, own basis. Here, the users of the internet are also its creators and owners, and they have the ability to safeguard their content from censorship or unauthorized edits as they retain control of it unless willingly transferred or sold.
Within it, web 3.0 holds a host of features, among which some of the most popular are the non fungible token, smart contracts, bitcoin, and blockchain technologies. And since web 3.0 also promises to provide greater security to its users, it’s popularity has really taken off – in fact, it’s well on the way to becoming a lifestyle choice!
As web 3.0 takes off, traditional businesses and new business models alike are turning to the world of web 3.0 and NFTs to help skyrocket their firm to success! Not only are they using these elements to increase customer retention and market their services, but they’re directly using it as a revenue generation strategy. Let’s deep dive into how web 3.0 can help revitalize your business and its revenue generation streams!
NFTs and Web3 Revenue Strategy – a Match made in Heaven?
If you’re in business, you’re trying to make money, and most brands are willing to go to any length possible to increase their revenue. Businesses spend both time and resources trying to streamline their revenue strategy until it’s one that gives them maximum returns and really helps their platforms grow. With the venture into web 3.0 and NFTs, the business model we know today has completely changed, and the corporate community is rallying together to switch up their revenue strategy.
Here’s how you can grow revenue with a web 3.o NFT strategy:
- Decentralized Advertisements
Whether your business operates in the healthcare domain, looks after personal care, or aims to rework lifestyles, one of the crucial phases involved in its operations will be marketing. Not only is marketing the means to reaching more customers, but it also helps build an attractive brand image and maintain customer loyalty, helping your business secure a steady revenue stream.
With web 3.0, you can take your marketing creation to the next level via decentralization! Web 3.0 provides its users with decentralized advertising platforms, allowing businesses, individual creators, or just about any other business model to connect with their clients directly. By removing third parties, not only do businesses save on costs as transactions happen via blockchain technology, but they are also able to form a better connection with their consumers, making their advertisements more successful and have a higher ROI.
- Go Crypto!
Depending on the nature of your brand, you can go down the route of using cryptocurrency as your own virtual currency! Perfect for use in gaming environments or subscriptions, by introducing crypto on your platform, you can earn when consumers buy add-ons or extra items. Since they won’t be dealing with fiat currency, you can forgo paying third party charges, and instead earn through your own cryptocurrency! Customers can simply purchase crypto on your websites, use it to avail their desired items or features, and come back for more later.
- Make your own NFTs
NFTs are big money, and anyone who’s been keeping up to date with online activities would know of the community that they’ve rallied. By choosing to sell digital products as NFTs, you can set up an entirely new – and lucrative – revenue stream for your brand! Since all NFTs are original and safe from being copied due to their ownership residing with the creator until sold or transferred, businesses don’t have to worry about their digital content or digital products falling in the wrong hands.
And of course, since you can digitize your products and handle your NFT offerings all by yourself, your firm can save on costs such as not having to hire extra personnel and getting to avoid third party platform fees. As a brand, you can sell just about anything as an NFT – think audio books, drawings, posters, or even cards. In fact, whatever your brand, you can sell digital merchandise in the form of NFTs, taking your revenue to new places!
- Distribute your Ownership
Companies have the option to generate money via web 3.0 by adopting a distributed ownership basis for their business model. Firms can finance themselves by giving other people part ownership in their company via crypto coins or digital tokens.
Once people know that they’re investing in a firm and have some financial stake involved, they’re more concerned about its success. And not only will you be getting funds from the crypto tokens that you sell, but you’ll also be more likely to gather funds from investors and the part owners since they would want the company to do well.
- Make your Brand part of the Creator Economy
One of the most value for money things that web 3.0 has introduced is the creator economy. Essentially a platform for a user to create content on and monetize it without the need for third party players, the creator economy doesn’t let individuals rely on anyone – they have the means to make, run, and earn from their content all by themselves!
By using the web 3.0 decentralization structure, creators can get direct transaction from their viewers and subscribers, and as a company diving into the web 3.0 world, this is an opportunity for you to increase your revenue by miles!
- Embrace the Artificial Intelligence Algorithm
While technology has always helped businesses predict what clients desire in both the present and the future, AI has brought an evolution of its own by further streamlining the process and making it more accurate. With web 3.0 artificial intelligence, companies can gather data about their existing users and potential users, helping them make operational and marketing decisions in a way that would provide greater value to the client.
Companies can study consumer behavior to determine what products and services would best fit their lifestyle and preferences, helping your revenue rise as you design the right products!
- Use Smart Contracts
While smart contracts may not seem like a direct revenue generation method, they can help your company make some big bucks. Not only is this because these contracts remove unnecessary transaction fees from business models, but it also simplifies the process of making and receiving payments. And once your customers are greeted with a financially simple transaction method, their level of comfort with and eagerness to use your company increases, directly pushing up your revenue. Remember, the better your customer service, the more your sales.
So, you now know a variety of web 3.0 ways that you can use to increase your firm’s revenue, but you might be wondering how sustainable these avenues are. It’s natural to think so of new technological developments, but the sustainability of web 3.0 is nothing to be worried about!
Is Web 3.0 Sustainable for Business Models in a Relatively Long Period?
Whether you’re dealing in the machine learning domain or operating in semantic metadata, you would want your business decisions to be solid and sustainable for the long term. With web 3.0, sustainability and long term planning are in the definition of the game.
Not only are web 3.0 technologies among the best examples of the technology of the future, but their services are not restricted to limited functionalities. Since technologies develop at a faster rate than any other product, it’s safe to say that the web 3.0 world will continue to grow in the coming years and decades.
The key to making sure that your company stays up to date with web 3.0 happenings and is able to inculcate it within the business model for a long term basis is to dedicate time and resources to the area. Hire the right personnel, provide them with training, keep in touch with your top loading comments so they can be resolved on time, and make sure that your consumers are still in touch with your services.
What won’t enable web 3.0 to work is to operate on a narrow structure where companies unnecessarily cut costs in a way that hinders business development. Remember, to increase your revenue and to stay relevant for the long term, you have to invest, and the same goes for web 3.0.
Is Web 3.0 the right Revenue Strategy for my Business?
There’s no question about it, web 3.0 is applicable to businesses no matter what domain they’re operating in! Far from the ubiquity internet that was created by Tim Berners Lee and already used by the likes of Jack Dorsey, web 3.0 is clearly here to stay. Whether you’re in finance, user services, apps, the investing sector, evolution sciences, or internet services, web 3.0 will fit into your business like it’s right at home!
By definition an internet that’s more inclusive, web 3.0 will provide your firm with the words and data necessary to take your operations to the next level. Not only can you gather more data about your users by using web 3.0’s AI algorithm, but you can also finance your business by working on a long term user retention and investing plan that will help firms in all industries grow.
Whether you’re interested in the bitcoin section of web3, it’s finance value, or its ability to deliver data right in your inbox, it’s safe to say that web3 will help your business taste success, and it’ll continue on for the long term. Just make sure that you put in your all and are ready for the long term haul!
So, if you’re interested in growing revenue for the long term then a web3 NFT strategy is the way to go. With the developing world of computers, web3 is nothing less than a goldmine, and it’s only the ones that hop onto the trend early that will make the most of it. There’ll be no more worrying about meeting your gas fees or struggling with the bills in your inbox once your business takes off with web3!