5 creative ways to use NFTs in your marketing mix

Are you looking for new and innovative ways to use NFTs in your marketing mix? If so, you’re in luck! In this post, we’ll share five creative ways to put these unique tokens to work. So, whether you’re looking to launch a new product or drive traffic to your website, read on for some inspiration.

NFTs and marketing

NFTs can be a powerful marketing tool, especially for brands looking to reach new audiences and build engagement. By offering NFTs as rewards or exclusives, brands can create a sense of urgency and excitement around their products or services.

Additionally, NFTs can be used to drive social media engagement by giving users a reason to share content related to the brand. Ultimately, NFTs offer a unique way for brands to relate to their customers through an interactive and engaging experience.

When used correctly, NFTs can be an excellent marketing tool to help brands reach new audiences and build engagement.

To get started, consider the overall goals of the campaign and how NFTs can support those objectives. Additionally, it’s important to consider the potential risks associated with NFTs before launching any campaigns.

Will NFTs make a great marketing tool?

Over the last year, the rise of non-fungible tokens (NFTs) has been a hot topic.

With the increasing popularity of NFTs, businesses are starting to explore how they can use this new technology to their advantage. In particular, many are wondering if NFTs could be used as a marketing tool.

There are a few reasons why NFTs could make an excellent marketing tool. First, they offer a way to create scarcity around a product or service. This generates a sense of urgency and increased demand.

Second, clients can be rewarded for their loyalty with NFTs. Customers who make a particular number of purchases, for example, could be eligible for an NFT. This would serve as an excellent incentive to choose your business over similar companies.

NFTs can also be used to build a community related to your product or service. By offering NFTs that represent different aspects of the product or service, businesses can encourage customers to interact with each other and build a sense of connection.

Overall, there are many potential benefits of using NFTs as a marketing tool. To get you thinking of the possibilities for your business, we’ll next describe five ways you might incorporate NFTs in your marketing strategy.

Five ways to use NFTs in marketing

1) Offer NFTs as a reward for choosing your business

Rewards programs have become a common way to market many types of products and services. Given their popularity, why not apply the concept to NFTs? For example, you might create a loyalty program where customers can redeem points for NFTs. Alternately, it could be a one-time promotion where customers can earn an NFT for making a purchase.

2) Use NFTs as prizes in competitions or giveaways

Another great way to use NFTs is to offer them as prizes in competitions or giveaways. This is a great way to generate interest and excitement around your brand while also giving people a chance to win something that has real value.

3) Use NFTs to reward customers for referrals

If you have a loyal customer base, you can offer NFTs as a reward for referring new customers to your business. This is an excellent way to show your appreciation for customer loyalty while also getting more people interested in what your company offers.

4) Use NFTs as part of an email marketing campaign

If you want your email marketing campaigns to have a strong impact, consider using NFTs as part of the mix. For example, you could offer an NFT as a prize for subscribing to your email list. You might also allow your subscribers to earn NFTs when they share your emails with their friends.

5) Use NFTs to drive social media engagement

Another strategy is using NFTs to drive social media engagement. This could involve giving away an NFT as a prize for people who share your content, or it could be as simple as using NFTs as part of your social media posts to encourage people to like, comment, and share.

Successful brands that have used NFTs as a marketing tool

In recent years, we’ve seen a number of successful brands adopt NFTs as a marketing tool. Here are just a few examples:

1. Nike

In January 2021, Nike partnered with digital artist Matt Stevens to create an exclusive line of NFT-enabled sneakers. The sneakers were auctioned off on the internet, with all earnings going to charity.

2. Coca-Cola

In March 2021, Coca-Cola launched an NFT-based marketing campaign in China. The campaign featured a virtual vending machine that dispensed collectible NFTs.

3. Red Bull

In April 2021, Red Bull partnered with blockchain platform Ripple to launch an NFT-based marketing campaign. The campaign featured a series of digital artwork that could be redeemed for Red Bull merchandise.

4. McDonald’s

In May 2021, McDonald’s launched an NFT-based marketing campaign in the US. The campaign offered customers the chance to win exclusive NFTs by purchasing certain menu items.

5. KFC

In June 2021, KFC partnered with blockchain platform Ethereum to launch an NFT-based marketing campaign. The campaign featured a virtual chicken that could be purchased with KFC’s new cryptocurrency, the ‘KFCoin’.

These are just a short list of the brands that have successfully employed NFTs as a marketing strategy. Many more brands are expected to use this cutting-edge technology in the near future.


Considering the way major brands have begun incorporating NFTs in their marketing campaigns, we’re certain to see more and more companies using NFTs in creative ways in the coming months and beyond.

Although we’ve only scratched the surface of what’s possible with NFTs in marketing, we hope this article has inspired you to think about how you could use them in your own campaigns. With a little creativity and planning, NFT marketing can make a big difference for your business.

Chat with the expert NFT promoters and marketers at Mooning

Sure, all the examples of NFT promotions we listed are from global brands with endless coin to throw at their campaigns. But you really don’t need a crazy-high budget to see some seriously incredible outcomes – as long as you know the delicate intricacies of building a killer NFT marketing strategy!

If not, no worries – Mooning is here to take care of everything for you and make sure you see the most amazing ROI you’ve ever seen before. Our team has the knowledge and experience to promote your NFTs in order to deliver maximum awareness and interest, driving the sales prices up sky-high and beyond.

We provide a full suite of expert NFT marketing services and go above and beyond for every one of our clients to ensure only the best results. Our team will help with everything from minting, listing and selling, NFT creator sourcing, community management and campaign conceptualisation.

So get in touch with us now on 1300 818 435 or message us online.