3 unusual but effective ways to market your NFT

If you’re looking for some creative and out-of-the-box ways to market your NFT, you’ve come to the right place. In this post, we will discuss three unique methods that you can use to get your tokens in front of more people. So without further ado, let’s get started!

NFT marketing strategies


Increased revenue can be achieved through the use of strong NFT marketing. When it comes to marketing techniques, it’s all about being involved in popular platforms and emerging trends. Your marketing goals are more likely to be met if you come early and have a smart idea.

1) Building a community

An excellent way to market your NFT is to build a community using social media platforms, and fortunately, some platforms are dedicated to this strategy. They include:

  • Discord: Discord started out as a gaming social media platform but has grown to be a platform that helps the NFT community grow because of its features. NFT creators offer special perks for community members like giveaways, competitions, etc.
  • Telegram: Many people use this platform for short messages, news, and quick interactions concerning NFTs.
  • Twitter: For making announcements and getting people excited about your project, Twitter is a great place to go. It’s possible to build the best NFT communities on Twitter if you follow a good plan.

2) Host AMA sessions on your NFTs

You can use regular AMA sessions (Ask Me Anything) to promote your project and convince potential customers to use your NFT product. Make it easy for the AMA organizers to ask you the most relevant and pressing questions you’ll answer in full.

As your initiative is being unveiled to the public, AMA sessions might help educate the general public on the concept. In addition, you can discuss your company’s future plans during the meetings.

It’s recommended to use Telegram, Reddit, and YouTube to host the sessions and acquire more followers. Telegram and Discord both allow for private AMAs. With the help of prizes, AMAs can become more fascinating and engaging.

3) Influencer marketing

Influencers speak with authority. In many cases, customers rely on the views of NFT influencers before making a purchase. When an influencer on social media recommends a product, their followers tend to believe that it is of high quality. In order to maximize the number of individuals that buy your NFT, you need to find the perfect NFT influencer.

YouTube and Twitter are the primary platforms where NFT influencers may be found. However, when looking for the ideal influencers, keep in mind that they tend to specialize in a single blockchain; therefore, marketing a Solona-based product through an Ethereum-focused influencer is unlikely to be a success story.

NFT influencers should be considered and involved rather than just compensated. The majority of non-profit technology influencers are also NFT early adopters who aren’t in it for the money.

Other marketing strategies

Nothing beats public relations (PR) as a type of advertising. With the help of a crypto PR firm, you can reach the relevant people in the crypto community with your words.

Press releases published in specialized media can help promote your business and pique investors’ interest in your project. You’ll get more bids on your auctions if you raise the number of engagements. Because of this, your digital assets will be sold at reasonable prices.

Public relations can also be used as a marketing technique to shape the customer’s experience. Make sure that your target audiences receive different messaging based on where they are in the purchasing process. This aids in the formulation of your special selling proposition.

To sum it all up, the goal of public relations is to bring your target audience to the end of your sales funnel. Your company’s reputation improves as a result of PR.

Of course, another tried and true marketing technique is to promote your NFTs on websites and social media platforms. Consider using Hackernoon, HowToToken, Cryptopanic, and other social media platforms like Reddit, Quora, and Pinterest.

How best to sell NFTs

Keeping your brand distinct from those of your competitors is the cornerstone of NFT platform marketing. The more unique your brand, the more memorable it will be for consumers.

Brand distinctiveness can be achieved by improving your NFT’s functionality and aesthetics. Ensure that your NFT brand is recognizable, sparks imagination, and exclaims “value.”

When you have a strong brand and marketing strategy in place, you’ll need to find the right marketplace. Look through several markets and pick one that’s best suited to your needs. Keep in mind that besides the large mainstream marketplaces like OpenSea and Ethereum, there are also many small, niche marketplaces that may be more suitable for your product.

The next step is listing your NFTs. After you’ve paid the listing fee, you’re NFTs will be available for buyers. To attract attention to your NFTs, you’ll want to aggressively market them to the appropriate demographics. Along with the marketing methods highlighted earlier in this article, you can use techniques like storytelling and participating in relevant conversations.

NFT marketplace listings


One of the best methods to monetize your NFT is to list it with other NFTs, which exposes your unique material to a wider audience. To list your NFT, you must first purchase it and then list it on the NFT market.

Until recently, there were few NFT marketplace listings websites, but there are many more today. The following are a few of the most well-known NFT websites:

  • Opensea
  • Rarible
  • Foundation
  • Nifty gateway
  • Axie Infinity Market

Final thoughts

Many companies are developing projects involving NFTs because of their growing popularity, so there are now a seemingly infinite number of digital artifacts and collectibles on the market.

With all this competition, it can be difficult to get eyes on your product. But with a sound marketing approach, using some of the techniques highlighted in this article, you can make your NFTs stand out from the crowd.

Using a variety of tactics, and perhaps with some unconventional but effective marketing techniques, you can attract the attention that your awesome NFTs deserve.

Chat with the expert NFT promoters and marketers at Mooning

Sure, all the examples of NFT promotions we listed are from global brands with endless coin to throw at their campaigns. But you really don’t need a crazy-high budget to see some seriously incredible outcomes – as long as you know the delicate intricacies of building a killer NFT marketing strategy!

If not, no worries – Mooning is here to take care of everything for you and make sure you see the most amazing ROI you’ve ever seen before. Our team has the knowledge and experience to promote your NFTs in order to deliver maximum awareness and interest, driving the sales prices up sky-high and beyond.

We provide a full suite of expert NFT marketing services and go above and beyond for every one of our clients to ensure only the best results. Our team will help with everything from minting, listing and selling, NFT creator sourcing, community management and campaign conceptualisation.

So get in touch with us now on 1300 818 435 or message us online.